Anderson Baillie gives Bull breadth, depth and peace of mind

Following a strategic marketing review process,Anderson Baillie developed a new branding campaignfor Bull’s Consulting and Systems Integration division.

Underlining Bull’s IT professional services expertise

The branding exercise re-focused Bull’s unchallenged experience in the enterprise applications arena, underlining their IT professional services expertise covering front to back office applications; Enterprise Resource Planning (ERP) to Customer Relationship Management (CRM).

Anderson Baillie gives Bull breadth, depth and peace of mind

Depict breadth and depthof experience

Naturalistic imagery was used to depict breadth and depth of experience and calming landscape scenes to evoke peace of mind. The imagery and associated messaging was used to provide contrast to the many emerging e-business consultancies who use aggression and noise in their communications to support their CRM and new media claims.

Successful instimulating internal acceptance of Bull’s consulting and implementation successstories

The Breadth and Depth campaign was also successful instimulating internal acceptance of Bull’s consulting andimplementation success stories (Because of Bull - “BOB”),then communicating these case studies externally to newprospect audiences.

See, Gain and Achieve Altogether More with Amdocs ClarifyCRM

Anderson Baillie launch See, Gain and Achieve More with Amdocs Clarify CRM. The primary objective was to target CSP prospects who represented the best opportunity to close business during their fiscal year whilst ensuring that business for the following year was not missed.

Securicor Information Systems marks a new beginning

Anderson Baillie provided SIS (Securicor Information Systems) with the strategic and creative direction in establishing a new brand and identity for the company planning and executed an effective new brand launch.