Computers in Manufacturing Exhibition and the SAP Channel

Anderson Baillie continued its supplier relationship with SAP and partners, and in consecutive years from 1994 to 1998, ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.

Introducing SAP’s various Solution Providers

These followed the strategy of positioning SAP alongside its partners. In the later CIM years Anderson Baillie introduced SAP’s various Solution Providers to the manufacturing sector.

Award winning

Anderson Baillie’s work for SAP at CIM has won acclaim via the organisers CIM Awards. In consecutive years Anderson Baillie’s work has won Best Stand, Best Integrated Campaign and Best Advertising Campaign awards.

Re-design proves beneficial by increasing readership figures

Anderson Baillie won a competitive pitch process and the opportunity to re-design and re-build Atos Origin's quarterly UK newsletter and website AO Business Online.

SCADA Product Launch

Following in the footsteps of the Siemens/TVR PLC campaign, the marketing alliance was called upon again to assist with the launch of the new Siemens SIMATIC WIN CC SCADA system.