Channel Direct Marketing

Understanding the dynamics of the sales and distribution channel is a vital factor in the preparation of marketing support material.

Direct marketing approach

Anderson Baillie adopted a direct marketing approach to update and inform the mid-market of SAP’s Solution Provider profile and individual market focus.

Innovative design formats

Using innovative design formats and phased mailing techniques, the campaign helped to further communicate SAP’s mid-market proposition as well as positioning the Solution Providers in their respective market segments.

Securicor Information Systems marks a new beginning

Anderson Baillie provided SIS (Securicor Information Systems) with the strategic and creative direction in establishing a new brand and identity for the company planning and executed an effective new brand launch.

Retail Sector Launch

Following SAP’s phenomenal success in many business sectors, Anderson Baillie were commissioned to launch the enterprise business application software R3 into the retail sector.