Anderson Baillie Case Studies
Case Studies
SAP

Computers in Manufacturing Exhibition and the SAP Channel

Anderson Baillie continued its supplier relationship with SAP and partners, and in consecutive years from 1994 to 1998, ran CIM integrated marketing programmes to support SAP and partner’s attendance at the exhibition.

Computers in Manufacturing Exhibition and the SAP Channel

Introducing SAP’s various Solution Providers

These followed the strategy of positioning SAP alongside its partners. In the later CIM years Anderson Baillie introduced SAP’s various Solution Providers to the manufacturing sector.

Award winning

Anderson Baillie’s work for SAP at CIM has won acclaim via the organisers CIM Awards. In consecutive years Anderson Baillie’s work has won Best Stand, Best Integrated Campaign and Best Advertising Campaign awards.

More Case Studies
The Control and Instrumentation exhibition was chosen as a platform to launch Siemens Automation’s new PCS7 shopfloor control software.
Leading communications agencies from around Europe, along with Anderson Baillie, representing the UK entry, were invited to present creative solutions to help launch the new Siemens Automation and Drives group into the european market.
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