Anderson Baillie wins European Marketing brief from Nokia

Nokia Internet Communications is a global leader in best of breed security systems. For any business that is accountable for deploying applications that accelerate business growth, Nokia enables secure, reliable connections that are easily managed.

EMEA integrated awareness and lead generation programme

Anderson Baillie has worked with Nokia Internet Communications (NIC) for over 16 months, with a steady progression onto new projects. NIC asked Anderson Baillie to pitch for an EMEA (Europe, Middle East and Africa) integrated awareness and lead generation programme.

Raise awareness of the vertical product offering

The brief was to raise awareness of the vertical product offering within 8 highlighted countries throughout EMEA as well as ensuring leads were generated through the relevant country mechanisms.

Anderson Baillie was awarded the business because of their creativity and appreciation for different messages within different vertical markets and countries. Each individual country wanted to determine their own call to action whether it be for a local event or downloading a white paper off the corporate website.

Taking pressure off the UK team

Anderson Baillie managed multiple client contacts throughout EMEA to firstly take the pressure off the UK team and to ensure that each of the individual territories objectives were met. The campaign was such a success that the project is now being rolled out by Anderson Baillie throughout the United States.

The campaign included pure design concepts, translation into agreed languages and taking the designs through todigital assets (email blasts, web assets etc).

"We have worked hard to develop our relationship with NIC, they are a great company to have on our client list and their brand is so fresh and exciting to work with. To win this project was a great achievement and we hope to capitaliseon the success of this to ensure we continue to provide the level of creativity and service that Nokia requires."

Philippa White, Account Director, Anderson Baillie Marketing

"We chose Anderson Baillie because they were able to give a dedicated and knowledgeable project team forour requirement. The creativity that they showed within a restricted set of brand guidelines pushed the boundaries to ensure Nokia achieved the target that was given to Anderson Baillie."

Yvonne Turner, EMEA Marketing Manager, Nokia Internet Communications